Introduction

YOEYOU ("YOEYOU," "we," "us," or "our") operates this website and online store, including its related content, products, features, and services (collectively, the "Services").

We respect your privacy and are committed to handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, place an order, create an account, contact us, or otherwise interact with our Services.

Our online store is powered by Shopify, which provides the technology and services that support our ecommerce operations. Please review this Privacy Policy to understand how your information may be processed and the choices available to you.

1. Personal Information We Collect

Depending on how you interact with our Services, we may collect or process the following categories of personal information:

• Contact Information: Your name, email address, phone number, billing address, and shipping address.
• Payment Information: Payment method details, transaction information, payment confirmations, and other information necessary to process purchases.
• Account Information: Your account credentials, preferences, settings, and other information associated with your customer account.
• Order and Transaction Information: Products viewed or purchased, items added to your cart or wishlist, order history, returns, exchanges, and cancellations.
• Customer Communications: Information you provide when contacting customer support, submitting inquiries, or communicating with us.
• Device Information: IP address, browser type, device identifiers, operating system, and network information.
• Usage Information: Information about how you browse, navigate, and interact with our website, products, and Services.

We collect and process personal information only as reasonably necessary for the purposes described in this Privacy Policy, subject to applicable law.

2. Sources of Personal Information

We may collect personal information from the following sources:

• Directly From You: When you place an order, create an account, subscribe to communications, or contact us.
• Automatically Through Our Services: When you visit or interact with our website, including through cookies and similar technologies.
• Service Providers: From companies that help us operate our website, process transactions, fulfill orders, and provide customer support.
• Business Partners and Other Third Parties: Where permitted by applicable law and relevant to the Services we provide.

3. How We Use Your Information

We may use your personal information for the following purposes:

• Order Processing: To process payments, confirm purchases, fulfill orders, arrange shipping, and manage returns or refunds.
• Customer Support: To respond to inquiries, resolve order issues, and provide assistance with our products and Services.
• Website Operations: To maintain, improve, personalize, and optimize our website and shopping experience.
• Marketing and Communications: To send promotional messages, product updates, and other marketing communications where permitted by law and consistent with your preferences.
• Analytics and Advertising: To understand website performance, measure marketing effectiveness, and deliver relevant advertising where permitted.
• Security and Fraud Prevention: To detect suspicious activity, prevent fraud, protect accounts, and maintain the security of our Services.
• Legal Compliance: To comply with applicable laws, regulations, legal requests, and other lawful obligations.

4. How We Share Personal Information

We may disclose personal information to trusted third parties when necessary to operate our business, provide our Services, or comply with applicable law.

• Shopify: Our ecommerce platform provider, which supports our online store, checkout, and related services.
• Payment Service Providers: Companies that securely process payments and assist with transaction verification.
• Shipping and Fulfillment Partners: Carriers and logistics providers responsible for delivering orders.
• Technology and Analytics Providers: Service providers that help maintain our website, analyze performance, and improve our Services.
• Advertising and Marketing Partners: Partners that support advertising, marketing measurement, and personalized promotions, where permitted by law.
• Legal and Regulatory Authorities: Where disclosure is required by law or reasonably necessary to protect legal rights, prevent fraud, or respond to lawful requests.

We may also disclose information in connection with a business transaction, such as a merger, acquisition, restructuring, or sale of assets, subject to applicable legal requirements.

5. Shopify and Network Intelligence

Our online store is powered by Shopify. Shopify processes certain personal information to provide and improve ecommerce services, including checkout functionality, security, fraud prevention, analytics, and other platform features.

We have enabled Shopify Network Intelligence, which allows Shopify to use certain customer information, together with information from other participating Shopify services, to support enhanced services such as advertising measurement, personalization, and commerce-related improvements.

Shopify's processing of personal information is subject to its applicable privacy terms and legal obligations. Your privacy choices and rights may vary depending on your location and applicable law.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to support website functionality, understand visitor activity, improve performance, and support marketing activities.

These technologies may include:

• Essential Cookies: Necessary for core website functions, including shopping carts, checkout, security, and account access.
• Analytics Cookies: Help us understand how visitors interact with our website and identify opportunities for improvement.
• Functional Cookies: Help remember certain preferences and improve your browsing experience.
• Advertising Cookies: May support relevant advertising, campaign measurement, and marketing personalization.

You may be able to manage cookies through your browser settings or through privacy preference controls made available on our website.

Where required by applicable law, we will seek consent before using non-essential cookies or similar tracking technologies.

7. Payment Information and Security

Payments made through our online store are processed using Shopify-supported payment services and other available payment providers.

Payment information is handled by the relevant payment processors in accordance with their security practices and applicable requirements.

We do not require customers to send complete payment card details by email. Please do not share full card numbers, security codes, or other sensitive payment credentials when contacting customer support.

8. Marketing Communications

We may send you promotional emails, product announcements, special offers, or other marketing communications where you have subscribed or where otherwise permitted by applicable law.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our messages.

Even if you opt out of marketing communications, we may continue to send essential service messages relating to your orders, account, or transactions.

9. Data Retention

We retain personal information for as long as reasonably necessary to provide our Services, fulfill orders, maintain business records, resolve disputes, prevent fraud, and comply with applicable legal obligations.

Retention periods may vary depending on the type of information, the purposes for which it was collected, and applicable legal requirements.

10. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, or loss.

However, no method of electronic transmission or storage is completely secure. While we take steps to protect your information, we cannot guarantee absolute security.

11. International Data Transfers

YOEYOU serves customers in multiple countries and regions. Your personal information may be processed or transferred outside the country or region where you live.

Our Shopify customer data hosting location is currently configured as the United States. However, personal information may also be processed in other locations by Shopify, payment providers, shipping partners, and other service providers, subject to applicable law and appropriate safeguards where required.

12. Your Privacy Rights

Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information.

These rights may include:

• Requesting access to personal information we hold about you.
• Requesting correction of inaccurate or incomplete personal information.
• Requesting deletion of your personal information, subject to applicable exceptions.
• Requesting a copy of certain personal information in a portable format.
• Withdrawing consent where processing is based on consent.
• Objecting to or requesting restrictions on certain processing activities.
• Opting out of certain personal information sharing or targeted advertising activities, where applicable.

We provide privacy choices, including data-sharing opt-out options, for eligible customers in accordance with applicable requirements.

To exercise your privacy rights, please contact us using the information provided at the end of this policy. We may need to verify your identity before processing certain requests. You may also have the right to appeal a decision or contact a relevant data protection authority, depending on applicable law.

13. U.S. State Privacy Rights

Residents of certain U.S. states, including California and other states with applicable consumer privacy laws, may have additional rights concerning their personal information.

Depending on the applicable law, these rights may include the right to know, access, correct, delete, or obtain a copy of personal information, as well as the right to opt out of certain sales, sharing, or targeted advertising activities.

We will review and respond to eligible privacy requests in accordance with applicable legal requirements. We will not unlawfully discriminate against you for exercising your privacy rights.

14. Children's Privacy

Our Services are intended for a general audience and are not directed to children.

We do not knowingly collect personal information from children in violation of applicable law. If you believe a child has provided us with personal information without appropriate authorization, please contact us so we can review the matter and take appropriate action.

15. Third-Party Websites

Our website may contain links to third-party websites, platforms, or services that are not operated or controlled by YOEYOU.

We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or Services.

When we make changes, we will post the updated policy on this page and revise the "Last Updated" date. Where required by law, we will provide additional notice.